In 2018, at only 14 years old, Madison Page helped her dad, Larry James, design one of the most fashionable, durable, bulletproof vests and backpacks in the world today. A skilled clothes designer and artist herself, Madison was DefendAPack® CEO’s go-to-person in the early stages of product development. From consulting on aesthetics, functionality, and usage, to helping choose the right backpack quality, fabric and design, Madison was instrumental in helping to obtain a provisional patent on the first, DefendAPack® Combo-pack.

She also served as the model and spokesperson for all promotional videos, TV commercials, social posts, flyers, brochures, and trade show displays. She continues to help develop new products for DefendAPack®, and often helps prepare the team for upcoming trade shows and events for school safety. 
And of course, she does not go to school without her DefendAPack®; as the official brand ambassador, Madison is always willing to share the mission and vision of our company, so that everyone can have the same “Wearable Protection For Life!"

With all that said, one of the biggest contributions of Madison, is her “alter ego”, Defendes – Protector of Students and Teachers. Defendes is an idea from Larry James, where all kids (no matter their age, income level, or race) have a super-hero to look up to. In fact, he has written and designed an entire comic book featuring Defendes, and gives it away FREE with every DefendAPack® purchase. Who knows; maybe there is even a movie in her future.